Arte Merritt

LinkedIn Profile
Skill Summary
  • Product Management
  • Corporate Development
  • Business Development
  • Software Development
  • Marketing
  • Strategy
  • Brainstorming
  • 15+ years Mobile experience
    • Motally, Yahoo Mobile, Helio, Turner, Vindigo, Vettro, Mobile Monday, and more
  • 19+ years Internet experience
    • Viant, Random House, myEssay, PwC, and more
  • Entrepreneur
    • Founded Motally and led to successful exit to Nokia
    • (Co) founded MyEssay, 3mg, MITWF, and more
  • Startup Advisor / Mentor
    • Mentor Orange Fab accelerator
    • Launched two accelerators - Momentum and Media Camp
San Francisco, CA
09/2015 - Present
  • Business development for mobile application testing platform
    • intro'd team to tier one media publishers, app publishers and mobile carriers
  • Data Science and Marketing consultant for restaurant analytics platform
    • analyzed data into actionable insight reports; wrote case studies, developed marketing plan
    • intro'd to VCs, corporates, and customers
  • Advise startups on fundraising and provide intros to VCs and Corporates for potential deals
San Francisco, CA
03/2014 - 9/2015
  • Launched Modentify - a platform for mobile-user profiling and app detection - including app usage behaviors, app graphs, and interest profiles.
  • Launched GotSchemes - a central repository for deep linking URL Schemes
Mobile Monday Accelerator - Momentum
San Francisco, CA
2/2013 - 12/2013
  • Co-founded Mobile Monday Accelerator, Momentum - an accelerator vertically focused on mobile startups.
    • Raised funding from Samsung, Paypal, Intuit, and WSGR
    • Designed program focused on getting startups commercial deals
    • Sourced startups globally
DIRECTOR (volunteer)
Mobile Monday Silicon Valley
San Francisco, CA
6/2011 - 12/2013
  • Co-founded Mobile Monday Accelerator, Momentum
    • Raised funding from Samsung, Paypal, Intuit, and WSGR
    • Designed program, mentored startups
    • Sourced startups globally
  • Organized private, quarterly, CxO dinners for founders, VCs, and senior mobile executives
Turner Broadcasting Emerging Technology
San Francisco, CA
10/2011 - 02/2013
  • Corporate Development
    • Identified, researched, and evaluated start-ups for partnership, investment, and acquisition opportunities with Turner
    • Performed due diligence for Time Warner Investments
    • Developed relationships with accelerators, VCs, and Silicon Valley tech firms
  • Launched Turner's "Media Camp" Accelerator program
    • Founding team member
    • Evangelized Media Camp program at Tech events
    • Sourced startups for inclusion in Media Camp program
  • Evangelized new mobile technologies and companies within Turner
  • Organized Mobile Summit bringing more than 90 representatives together from across Turner Brands to develop mobile best practices.
Motally Inc (Acquired by Nokia, Inc)
San Francisco, CA
02/2008 - 02/2010 (CEO)
02/2010 - 09/2010 (President)
  • Founded Motally, a mobile analytics platform for mobile websites and applications
  • Raised Series A funding from Blue Run Ventures and SV Angel/Ron Conway
  • Led Motally to a successful exit via sale to Nokia
  • Managed day-to-day operations including business development, product strategy, and marketing
  • Business Development / Sales
    • Negotiated deals with handset manufacturers, operators, "tier one" web publishers, and numerous mobile startups
    • Led lead generation, inside/outside sales, web demos, and partnership development
    • Developed pricing models and go-to-market strategy
  • Marketing
    • Built Motally brand from scratch to one of the top mobile analytics companies
    • "Voice" of company at industry events/conferences
    • Developed overall marketing strategy
  • Product Strategy:
    • Set overall product strategy and vision
  • M & A
    • Led the acquisition discussions and due-diligence with suitors
    • Sold Motally to Nokia
  • Awards include:
    • 2011 Telecom Council's Spiffy Edison Award for Most Innovative Startup
    • 2010 MEF Meffy's Winner for Business Intelligence
    • 2010 Venture Capital Journal's Top 20 Most Promising Startup (#5)
    • 2009 Under The Radar Audience and Judges Choice Winner
    • 2009 Amazon Startup Challenge Finalist
Independent Consulting
San Francisco, CA
02/2007 - 01/2008
  • Led Product Development of Helio Mobile Search - the "flagship" mobile search for Ocean and Fin devices
  • Business Development and Product Strategy Director for mobile software company: generated leads; conducted sales calls, pitches, and presentations; advised clients on product strategy.
  • Business Development for startup in-video advertising company: found initial beta users for the product.
  • Product Manager / Advisor for mobile startup launching client application in African emerging markets
  • Product Manager for mobile photo gaming community: helped define higher-conversion registration process, points & rewards economy, subscription service, and quiz and poll games.
  • Founded, launched:, mobile search;, the "IMDB" of user-generated content,, social mobile photography; and, mobile trivia.
Yahoo! Mobile
Sunnyvale, CA
07/2005 - 02/2007
  • Product owner of Mobile Front Page, Membership, Community, and Media initiatives; interim Platform PM.
  • Led first global launch on Yahoo-proprietary mobile platform in 19 countries and 7 languages, of a new mobile front page, extending Mobile Advertising to all regions.
  • Led mobile registration, the top initiative to expand user base in Europe and Southeast Asia.
  • Gathered requirements, performed competitive analysis, and wrote Product Requirement Documents (PRDs).
  • Coordinated cross-disciplinary team of engineers, user interface designers, and QA team members in designing, planning, and launching mobile web (WAP) products.
  • Started and led Mobile Brainstorming Group. Drove adoption of new product development processes.
3mg Inc Consulting
San Francisco, Los Angeles, Boston
07/2000 - 07/2005
  • Clients included Vindigo/Vettro, Polaroid, BT Conferencing, Equinox Fitness, and many more
  • Product Manager and Technical Architect of clients' mobile and Internet initiatives.
  • Gathered and wrote functional requirements documents, project plans, and proposals.
  • Led clients' development teams and interacted directly with senior management.
  • Designed mobile applications for location-based services (LBS), mobile photo sharing, field-service applications, and personal fitness applications.
  • Invented/created: Mobile Elevator Manager, field service application; FelixFoto, Blackberry photo album service.
San Francisco, CA
01/2004 - 09/2004
  • West coast Sales Engineer and Project Manager for wireless software company focused on field service and field sales employees.
  • Conducted sales demos and sales calls.
  • Gathered user requirements and wrote sales proposals.
  • Researched competitor's products.
  • Assisted in customer deployments, training, and customer service.
New York, NY
01/1998 - 01/2001
  • Operations: Managed network of 50 freelance readers and staff of online essay review service. Oversaw customer service.
  • Business Development: Actively involved in business development, VC fund raising, marketing, and partner relationship development. Negotiated partnerships with PureAdvice, Realnames, Education Unlimited, and the University of Virginia. Negotiated the sale of software behind the service to the Princeton Review.
  • Technology Development: Oversaw technical architecture and development. Architected web based, role and skill based workflow system for managing reviews, payroll, and reader network, which reduced turn-around time from 5-7 days to under 24 hours.
New York, Dallas, San Francisco, Boston
09/1998 - 07/2000
  • Architected and developed Internet and Intranets for Fortune 500 and Dot-com clients as well as internal project teams.
  • Lead technical teams. Mentored junior developers. Trained clients.
New York, NY
09/1997 - 08/1998
  • Founding member of Coopers & Lybrand National Internet Practice.
  • Designed and developed intranet and extranet applications for a major financial services firm, pharmaceutical company, telecommunications company, and energy brokerage.
  • Actively involved in business development.
Random House Publishing
New York, NY
11/1996 - 08/1997
  • Liaison to corporate New Media Development group.
  • Worked closely with major imprints to develop and implement online strategies.
  • Developed sites for authors and imprints; online book catalog; and tools for user-statistics gathering and reporting.
AIG International, Interest Rate Derivatives Desk
Greenwich, CT
06/1996 - 10/1996
  • Priced short-dated forwards. Input and reconciled trades. Tracked positions.
  • NASD Series 3 Commodity Futures License
B.S. Finance, February 1996
  • MBA Courses include: Finance Theory, Business Analysis & Valuation, Investment Banking, Financial and Managerial Accounting, Information Technology, Applied Statistics, Marketing, Marketing Distribution Channels, Linear Programming.
  • Other Courses include: Game Theory, Fluid Mechanics, Solid Mechanics, Thermodynamics, System Dynamics, Probability and Statistics, Differential Equations.
Patent Activity